Celebrating the MARKETING GENIUS of the Ice-Cream Van! 🍦
What else can make people’s ears prick up, abandon their TV/phone/washing up/toenail clipping, rush outside their house, and immediately buy something on the street!?
Meet Harry Burt from Youngstown, Ohio. In 1923, he not only dreamt up the ice-cream van concept but three years earlier devised the ‘Good Humor Bar’ – the original chocolate-covered ice cream on a stick (Magnum, anyone!?)
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Why Ice-Cream Vans are Marketing Dynamite:
- Brand and Performance Marketing in one: A moving billboard with distinctive brand assets builds awareness, then parking up and opening udrives instant sales
- Audio Magic: The nostalgic tunes prompt immediate action, unlike any other audio asset
- Consistency: The iconic design and concept have remained pretty much unchanged since 1923, embedding it in our collective memory
- Cross-Sell Opportunities: From vanilla 99s to soft drinks, snacks, and even gift packs and cigarettes, ice cream vans offer a brilliant variety of products
- Pester Power: Kids love it! It caters to their sweet desires and even sells toys and merchandise
- Pure Creativity and Fun: Bold colours, 3D ice cream cone decals, and delightful names like ‘Mr. Whippy’, ‘Mr Creamy, ‘Kool Ice’ and ‘Sir Softee Frosty’ add to the charm
- Community Building: Ice-cream vans are social gathering points, bringing neighbours together and marking the start of summer
- Versatility: Perfect for community events, fundraisers, and festivals – wherever you want!
A multi-sensory, brand and performance marketing, nostalgic, creative, fun, distinctive, consistent, sales-driving bundle of joy! What could be better?
Seriously, what could be better?
Watch WITH SOUND to relive the magic!