What else can make people’s ears prick up, abandon their TV/phone/washing up/toenail clipping, rush outside their house, and immediately buy something on the street!?

Long-term success in the fitness and wellness industry should be a marathon rather than a sprint – requiring sustained investment in brand, community, product and people.

I asked AI to write an opinion piece about AI writing and opinion piece about AI, and how that can lead to an infinite loop. And now I’m writing an opinion piece about AI writing an opinion piece about AI writing and opinion piece about AI.

Ensure your branding is the secret ingredient in your company recipe. Blend it seamlessly from the get-go, infusing it into your product and platform DNA.

Part 2: Now we’re FLYING!
Ahhh airports – a place of excitement, anticipation, emotion, frantic rushing, cheesy rom-coms…and fancy advertising!

Back. Way back in the day I studied fashion design at a fancy northern art college. What possessed me I still don't quite understand - I was 18 - who has a clue what they're about when they're 18?

Part 1: CreaTEETHity
Many norms within dental marketing render it tediously formulaic at times. The wholesome family scenes, smug mirror smiles, before-and-after visuals, vibrant lifestyles and all-round CLEAN living…

A rant about why less is more when it comes to brand marketing. As Beth Gibbons purred in Portishead's 1994 classic, Glory Box, "Move over and give us some room, yeah!" She wasn't referring to making space in brand marketing strategy and execution, but then again...

Some names are just tricky to say. I've had times when I've known someone for years, gone past the stage where it's appropriate to ask how their name's pronounced, and just avoided ever saying it.

Part 1: 10 Top Tips
Never underestimate the power of the brand…