ALL the emotions right here in Part Two of our top ten “BEST OF THE FREAKING BEST ads and advertisers of 2024”

Written By Gary Wise

Counting down from 5 to 1!

5. Coor Down - ‘Assume I can’ - Small

Quite rightly lauded for its boldness in changing viewpoints on people with Down syndrome, with the right amount of attitude, and enough scenarios to make you think again, and again. 


4. Just eat - McCann London

Just Eat have just got it right. You know exactly who it is every single time. The jingle, the colours, the use of the brand name in an everyday sentence. It’s all just eaternally good brand building. For that, I applaud you! 👏🏻



3. YouVersion - Bible App

Absolutely goddamn reverse psychological mega-influencer genius!


2. The Entertainer - Adam & eve DDB

If ever a single ad grabbed me by the eyeballs and ears, slapped me round the chops and gently whispered “I miss our time together”, it’s this one. The art direction. The script. The Soundtrack. THE SOUNDTRACK. 😭 My favourite single ad of the year!

1. Specsavers - (‘Specsavers creative’ in-house agency). 

Freaking awesome dedication to strategy and distinctive assets, and perfect media-creative match-ups. The brilliance just keeps coming - like this billboard at SYDNEY airport!

 
Gary Wise
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Ahhhh we love a good list. So here’s Part One of our top ten “BEST OF THE FREAKING BEST ads and advertisers of 2024.”